There are plenty of people out there who want to start a successful blog, but they don’t know where to start. When you’re creating your first or 100th blog, it can be difficult to come up with unique ideas that keep your readers interested and coming back to visit again and again. The following tips will help you come up with interesting topics and entice your readers to return often.
Table of Contents
1) Research Niche
Before you do anything else, get a solid understanding of your target market. It might seem obvious, but it’s amazing how many businesses forget to actually look at their audience. What are they looking for? How can you provide valuable information that they want and need? What kind of problems do they face on a regular basis? Don’t worry if you don’t have any ideas right away—just keep researching until you start getting an idea of what these people need and want.
2) Research Competitors
Find out what your competitors are talking about and how they’re talking about it. This will help you figure out where you can play within your industry. If there aren’t any blogs in your niche, see what blogs talk about topics related to yours—and then branch out from there. Writing a business plan : Writing a business plan helps formalize your idea and can streamline the business-creation process by getting you to sit down and think things through methodically. And, yes, plans are (often) worthless, but planning is everything. Many entrepreneurs say they rarely look at their plan once they’ve launched—but they’ll also tell you there’s value in thinking through and researching your idea.
3) Research Trends
A great way to find unique and intriguing topics is by studying trends in your industry. When you think about what people will be looking for in a few months, it’s easier to identify gaps in content. In short, doing some research helps make you less dependent on subject matter experts and allows you to create more original content that consumers actually want. It also allows you to position yourself as an expert before competitors catch on. Look at other sites within your niche and see how many times they mention specific terms like what’s trending? or specific services that are getting attention from readers. While there may not be a trend available today, monitor your analytics over time so you can jump on one if it appears when it becomes popular.
4) Think Of A Simple Outline
One thing that helps me when I am brainstorming is creating a simple outline. I start with my target keyword and then put in each sub-heading. This can take a while, but gives you a visual to what your post should look like. When it comes time to write your post, filling in each section of your outline is much easier than trying to figure out how exactly you will flesh out each section. Creating an outline ensures that you have unique posts on your site and not just one long post about a single topic.
5) Brainstorm The Headlines
Before you can come up with any ideas, you’ll need to get your creative juices flowing. The best way to do that is by brainstorming headline ideas. Taking a few minutes a day—yes, I mean daily—to think about headlines will eventually become habit. Once it does, you’ll find that coming up with new and interesting headlines comes naturally and even becomes enjoyable! Try doing it in five-minute intervals at first.